Family law marketing for people choosing someone to trust
Someone looking for a family lawyer is often having one of the hardest years of their life. We build a site that feels calm and trustworthy, help them find you, and make the first conversation easy.
$5,000 a month · Nothing due until you approve the design · One family law firm per city
Family law marketing helps people going through a divorce or custody dispute find a firm they feel safe calling. XYR Partners builds a calm, careful site for the matters you take, keeps reviews coming, runs search and AI visibility, answers calls under rules you approve and reports which inquiries paid a retainer. It's $5,000 a month.
We work with family law and divorce firms in all 50 states, and take one per city.
People search close to home, and there’s room to be found
“Family law attorney near me” gets 110,000 searches a month in the US, and its keyword difficulty score is 8 out of 100, so a well-built local presence can compete.
What family law clients search
Google search volumes in the US, measured on 30 September 2026. They show how big the demand is, not how much of it your firm will get.
| Search | Searches a month |
|---|---|
| family law attorney near me | 110,000 |
| divorce lawyer near me | 40,500 |
Both are “near me” searches, which is why your Google Business Profile and your reviews matter as much as your website.
How we set it up for a family law firm
The tone comes first: every page should feel like a calm person explaining what happens next.
Careful pages, reviews and private intake
- Pages for the matters you take. Divorce, custody, child support and mediation each get a page that explains the process in plain language, so a worried reader understands their next step.
- A Google Business Profile that earns trust. We review your profile and set up a review workflow, because reviews are part of how people choose a lawyer they’ve never met.
- Gentle intake. The consult form asks only what you need, and the AI receptionist answers the calls you miss under rules your firm approves, including what it should and shouldn’t say.
- AI answers, tracked. We watch whether ChatGPT, Gemini and Perplexity name your firm when someone asks for a family lawyer, and fix what keeps you out. You can try the same check with our free AI answer check.
The Charter Offer for family law firms
One price, the same for every practice area. What changes is how it's set up for your clients.
XYR Partners Charter Offer
$5,000 a month
Website, search, AI visibility, content, AI receptionist and reporting. Ad spend isn’t included.
Request a consult- No deposit, design fee or build fee
- No minimum term: cancel anytime
- Unlimited revision requests
- Uncapped calls with William
- AI receptionist up to 1,500 minutes a month
- One firm per practice area per city
Approve the design before you pay
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
No minimum term. Stay because it works.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
After your first paid month, you can downgrade to Maintain at $500 a month: hosting, security, fixes, the monthly report and up to 500 receptionist minutes. See everything in the Charter Offer.
What the report tracks for a family law firm
Each month you’ll see consults booked and retainers paid, each tied to the first measurable source.
Private by default
The Source-to-Inquiry Report lists which sources brought inquiries and what they became, as confirmed by your team. It works with matter or contact IDs, so client names and case details never need to leave your firm.
What we won’t do
We won’t give legal advice, publish anything your attorneys haven’t approved, or write reviews, and we won’t use fear to sell your services.
For the wider picture, from intake to reporting, read our guide to marketing for law firms.
Questions firms ask first
How do you write for people going through a divorce or custody case?
Plainly and gently. We explain what happens next, what it usually involves and how to get in touch, without jokes, pressure or alarming language. Your attorneys approve every page before it goes live.
Can you help us get more reviews?
Yes. We review your Google Business Profile and set up a workflow that asks clients for a review at the right moment. We never write reviews or offer anything in exchange for one.
How do you keep client details private in the report?
You choose what we see. The report can use a matter or contact ID instead of names, and we don't need case details to show which sources brought inquiries that paid a retainer.
Do family law firms get much search demand?
Yes. "Family law attorney near me" alone gets about 110,000 searches a month in the US. We'll show you the numbers for your own market on the first call.
What if another family law firm in my city already works with you?
Then we can't take you on while that engagement runs. We take one firm per practice area per city, and we'll tell you on the first call.
See if your city is open for a family law firm.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
- 1Send a request or call
Use the form, or call the consult line and our AI assistant takes the details.
- 2We review the fit
We look at search demand in your market, your intake and your current site.
- 3William follows up
If it’s a fit, William gets back to you. There’s no public calendar.