The law firm marketing agency that puts the price on the page
One partner builds and runs your website, search, AI visibility, intake and reporting. Nothing's due until you approve the design, and there's no minimum term.
Founder-led by William Schneider · Built CompeteScan, an AI-visibility tracker · Web development since 2016
XYR Partners is a founder-led law firm marketing agency. For $5,000 a month, it builds a conversion-focused website, runs technical SEO, AI visibility and four researched pages a month, answers calls with an AI receptionist and reports where each inquiry came from. Nothing's due until you approve the design, and you can cancel anytime.
We work remotely with law firms in all 50 states.
Everything in the Charter Offer, for one monthly fee
XYR Partners Charter Offer
$5,000 a month
Website, search, AI visibility, content, AI receptionist and reporting. Ad spend isn’t included.
Request a consult- No deposit, design fee or build fee
- No minimum term: cancel anytime
- Unlimited revision requests
- Uncapped calls with William
- AI receptionist up to 1,500 minutes a month
- One firm per practice area per city
Approve the design before you pay
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
No minimum term. Stay because it works.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
After your first paid month, you can downgrade to Maintain at $500 a month: hosting, security, fixes, the monthly report and up to 500 receptionist minutes.
One partner instead of five vendors
Most firms pay a designer, an SEO agency, a writer, an answering service and an analytics consultant, then try to stitch five reports together. We run the whole path as one system, so one person answers for the result.
How the usual vendor stack compares, line by line
| The usual stack | XYR Partners | |
|---|---|---|
| Website | Built once, then handed off | Built, hosted and improved every month |
| Search and AI visibility | A separate agency and report | The same team that built the site |
| Content | Outsourced on a schedule | Four research-backed pages a month |
| Intake | Calls answered with no source data | AI receptionist and emailed form submissions, tied to tracking |
| Reporting | Clicks, rankings and traffic | First source, qualified inquiries, confirmed outcomes |
| Getting started | Deposits and build invoices | Nothing due until you approve the design |
| Commitment | Locked in for the full term | No minimum term, cancel anytime |
| Accountability | Five contracts | One partner |
What you get, month by month
The first month builds the foundation and launches the site. Every month after that grows it.
First month: launch
- Every page with traffic, moved and improved. Same URLs or proper redirects, so their search value carries over.
- Any essential page you’re missing. Like contact or about. Other new pages start after launch.
- Technical SEO and AEO foundation. Built so search engines and AI tools can read every page.
- In-depth strategy consult. Your firm, market, intake and goals, agreed before we build.
- Conversion-focused design. Built around how a new client decides who to call.
- Google Business Profile and reviews. Your profile reviewed, plus a workflow to help you get reviews.
- Competitor and AI-visibility baseline.
- Form submissions sent to your email.
Every month after: grow
- Four research-backed pages a month. We research what your future clients search, then draft each page with best practice. You approve each one before it goes live.
- High-quality backlink work. Several strategies, aimed at earning relevant links.
- AI receptionist. Answers, screens and routes callers under rules you approve. 1,500 minutes, extra at cost.
- SEO and AEO management. Technical fixes and tracking against the firms you compete with.
- Website conversion improvements. Small changes where the path to a call is leaking.
- Hosting, security and site edits.
- Lead-source tracking and monthly report.
- Strategy review meetings.
How you’ll know what’s working
Every month, the Source-to-Inquiry Report lists where each call, form and chat started, and what your team confirms it became.
What the report separates, and what it won’t claim
The report keeps three things apart, because blending them is how agencies end up taking credit for cases they didn’t bring in:
- First measurable source. The search, AI answer, referral site or campaign our tracking saw first.
- The outcome your team confirms. Consult booked, retained or not a fit, confirmed by your intake team each month.
- Fees you confirm were collected. We never assume case revenue. You can use a matter or contact ID instead of case details.
You’ll also get monthly reporting on search, AI visibility, backlinks and the queries people used, plus a review of what to change next.
Built for your practice area
The offer is the same everywhere, but how clients search and decide isn’t. These pages show how we set it up for each practice:
- Estate planning attorney marketing, for firms whose clients put the decision off
- Immigration attorney marketing, for firms with flat fees and clients searching in more than one language
- Family law marketing, for firms whose clients read every review first
- Criminal defense attorney marketing, for firms whose calls come in at night
What we can prove today
We’re a new firm, and we won’t borrow anyone else’s results. There are no client case studies or reviews on this page yet, because we haven’t published any.
What you can check before you hire us
- Who does the work. William Schneider has delivered web-development work since 2016, holds a BS in Computer Science and Engineering from The Ohio State University and built CompeteScan, a daily AI-visibility tracker for ChatGPT, Gemini and Perplexity.
- This website. It runs on the same foundation your firm’s site would. Test its speed on your phone, and call the consult line to hear the AI receptionist.
- The terms. The price, both guarantees and the exit terms are on this page, before any sales call.
- The first case studies. The first three charter firms get founding terms in exchange for being a case study, and their results will be published here with their permission.
Who this is for, and who it isn’t
It fits established, consumer-facing firms, usually with 2 to 15 attorneys, real search demand in their market, reliable intake and room for more matters.
When we’ll tell you it isn’t a fit
- There isn’t enough search demand in your market for your practice area.
- Your firm can’t take on more matters, or calls and forms aren’t answered reliably.
- Approvals take weeks, or nobody can confirm which inquiries became clients.
- You want only the website, only SEO or only the receptionist. We don’t sell the parts separately.
- You’re looking for a guarantee of rankings, leads or cases. We don’t make one.
Questions firms ask first
How much does XYR Partners cost?
The Charter Offer is $5,000 a month. There's no deposit, design fee or build fee, and the first invoice is due only after you approve the new site design in writing. Ad spend and media production aren't included.
Is there a long-term contract?
No. After you approve the design, it's month to month and you can cancel anytime. The site and brand are yours as soon as the first month is paid, and if you leave we give you a free month of help moving them.
Do you guarantee rankings, leads or signed cases?
No. Nobody can honestly promise rankings or cases, and we don't. What we guarantee is the risk. You don't pay until you approve the design, and you're never locked into a term.
How long until the new site launches?
The site launches at the end of your first paid month, as long as your approvals come back on time. New content starts in month two, at four research-backed pages a month.
Who actually does the work?
William Schneider, the founder and engineer. He's the only person on the team today, so there's no account manager between you and the work, and calls with him aren't capped on the full plan.
Will you work with a competing firm in my city?
No. We take one firm per practice area per city while an engagement runs. If your practice area is already taken in your city, we'll tell you on the first call.
See if your market is open.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
- 1Send a request or call
Use the form, or call the consult line and our AI assistant takes the details.
- 2We review the fit
We look at search demand in your market, your intake and your current site.
- 3William follows up
If it’s a fit, William gets back to you. There’s no public calendar.