Free tools
Free self-checks for law firms, with no sign-up. Each tool tells you how it works, what it can’t see and what to fix first. If you’d like a second opinion on a result, you can send it to William from the tool.
Law firm SEO audit
Scan your homepage for 21 technical checks, answer eight questions a crawler can't see, and get a score out of 100 with your top five fixes.
AI visibility audit
Get eight questions a client in your city might ask, run them in ChatGPT, Gemini and Perplexity, and see how often your firm is named and named first.