Law firm content marketing services, four researched pages a month
We research what your future clients search, draft four pages a month and send each one to you. Nothing goes live until you approve it. Content is one part of the Charter Offer.
Founder-led by William Schneider · Four pages a month from month two · Part of the $5,000 Charter Offer
Law firm content marketing means publishing pages that answer what future clients actually search. XYR Partners researches those searches, drafts four pages a month using best practice and sends each one to you for approval before it goes live. Content starts in month two and is part of the $5,000 Charter Offer.
Content marketing is one part of the Charter Offer, our single monthly offer for law firms. It isn’t sold on its own.
Four good pages beat forty thin ones
A page earns its place when a real person searched for something and your page answered it better than the others. So we start with the searches, not with a topic list.
How a page gets from idea to live
- We research the search. We look at what your future clients search and what already appears for it.
- We draft the page. It leads with a direct answer, then goes deeper, using best practice for search and AI answers.
- You approve it. We send each page to you. Your attorneys read it, and nothing goes live without your yes.
- We publish and link it. The page goes on your site, linked from the pages that should point to it.
- We measure it. Your monthly report covers search, AI visibility and the queries people used.
What the pages cover
The kinds of pages we write
- The matters you take. One clear page for each case type, explaining the process in plain language.
- The questions clients ask. Cost, timing, what happens next and what to bring to a first call.
- Pages for places you really serve. If your firm has a real presence in a city, that city can have a page with real local detail. We don’t copy one page across many cities.
- Pages that help AI assistants quote you. Each opens with a short answer and states your firm’s facts consistently. See answer engine optimization.
Your voice, your approval
How we keep the pages accurate and in your voice
We write original pages and never copy other sites. Research informs them, and when we quote a source, we credit it and link it. Any statistic gets linked to its original study. Your firm approves every page, and your attorneys decide what’s right for your state’s advertising rules.
What we won’t do
We won’t flood your site with filler, copy your competitors or publish anything you haven’t approved. We also won’t promise that a page will rank, because search engines decide that.
Who this fits, and who it doesn’t
It fits firms that can review and approve a page promptly. It doesn’t fit if approvals take weeks, if you want cheap volume, or if you want only content and nothing else. We’ll say so on the first call.
Content is included in the Charter Offer
One price covers four pages a month, SEO, AEO, your website, the AI receptionist and reporting.
XYR Partners Charter Offer
$5,000 a month
Website, search, AI visibility, content, AI receptionist and reporting. Ad spend isn’t included.
Request a consult- No deposit, design fee or build fee
- No minimum term: cancel anytime
- Unlimited revision requests
- Uncapped calls with William
- AI receptionist up to 1,500 minutes a month
- One firm per practice area per city
Approve the design before you pay
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
No minimum term. Stay because it works.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
After your first paid month, you can downgrade to Maintain at $500 a month: hosting, security, fixes, the monthly report and up to 500 receptionist minutes. See everything in the Charter Offer.
The rest of the offer
Content works best next to the other parts: search engine optimization, answer engine optimization, the AI receptionist and web development. For the wider plan, read our guide to marketing for law firms.
Questions firms ask first
How many pages do you publish each month?
Four research-backed pages a month, starting in month two. The first month goes into building and launching your new site.
Who approves the content before it goes live?
You do. We draft each page and send it to you, and it only goes live after you approve it. Advertising rules for lawyers differ by state, so the final call on what your firm publishes stays with your firm.
Is the content written from scratch?
Yes. We research what searchers want and what already ranks, then write our own pages. We never copy what other sites say, and when we quote a source, we credit it.
Do you build a page for every city?
Only for places your firm really serves. Pages that swap one city name for another help nobody, so we won't build them.
Can I hire you for content only?
No. Content is one part of a single offer that also covers your website, search, AI visibility, AI receptionist and reporting. A page does more when the site, tracking and search work around it are connected, so we don't sell the parts separately.
See what your clients are searching for.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
- 1Send a request or call
Use the form, or call the consult line and our AI assistant takes the details.
- 2We review the fit
We look at search demand in your market, your intake and your current site.
- 3William follows up
If it’s a fit, William gets back to you. There’s no public calendar.