Most firms hire a designer, an SEO agency, a writer, an answering service and an analytics consultant, then spend the year stitching their reports together. XYR Partners replaces that stack with one partner and one monthly price.
William Schneider, founder, on why the website, search, intake and reporting belong in one system.
Each of them can do good work and still leave you guessing which one produced your last client. We put the whole path under one partner, built around one question: where did this inquiry come from, and what did it become?
Four parts of the system, demonstrated honestly. Anything illustrative is labeled as an illustration.
Lab test of this homepage design, 25 Sep 2026. SEO is scored after launch, while the site is still hidden from search.
Every site is pre-rendered and served from the edge, so pages load quickly on a phone. This site runs on the same foundation.
Another local firm
Illustration. AI placement is never guaranteed.
We structure your pages and firm facts so ChatGPT, Gemini, Perplexity and Google’s AI features can read them clearly and cite them accurately.
Illustration. Outcomes and fees are confirmed by your firm. We never need case files.
Calls, forms and chats are tagged with the first source our tools can see. Each month, your team confirms what those inquiries became.
“Thanks for calling. Are you calling about a new matter?”
Call it and hear it answer+1 (857) 412-3371New callers are answered, screened and routed under rules and limits your firm approves, so a new matter isn’t left in voicemail.
The build, the visibility work, intake and reporting, under one partner and one monthly fee.
The XYR Charter Offer
$5,000/month
One flat fee for the build and everything that follows. Ad spend and media production aren’t included.
We take one firm per practice area in each city. The first three charter firms get founding terms in exchange for being a case study. Ask about them on your consult.
Two working guarantees, in plain language, before any contract is signed.
No design fee up front, and no minimum term. Both are written into your agreement.
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
You approve everything before it’s published.
One Charter Offer, written around how your clients search, decide and pay. Each page shows the demand we measured for that practice and how the report tracks it.
“Marketing sends people to your website. If that site is slow or clumsy, you’ve paid to make a bad first impression.”
William Schneider founded XYR Partners after a decade of web-development work that began in 2016. He built CompeteScan, an AI-visibility tracker for ChatGPT, Gemini and Perplexity, and holds a BS in Computer Science and Engineering from The Ohio State University.
William SchneiderFounder & EngineerLinkedIn profile
Anything else, ask on the consult call. Every request is read by William.
Your first invoice isn’t due until you approve the new site design in writing. There’s no deposit, design fee or build fee. The migration, remaining pages and launch are covered by the monthly fee from there.
We design first, at no cost. Once you approve the design, your first paid month goes into getting the site ready: every page that gets traffic today moves over and gets improved, and we add any essential page you’re missing, like contact or about. We launch at the end of that month, as long as your approvals come back on time. New content starts in month 2.
The new site and the move of every page that gets traffic, technical SEO and AEO, four research-backed pages a month, backlink work, form submissions sent to your email, the review workflow, the AI receptionist for up to 1,500 minutes a month, lead-source tracking, the monthly report, hosting, security, maintenance and reasonable ongoing edits. Paid ad spend and media production aren’t included.
No. After you approve the design, it’s month to month and you can cancel anytime. Search visibility takes months to build, so we’d rather earn each month than lock you into a year.
No. Nobody honest can. We put two things in writing instead: you don’t pay until you approve the design, and there’s no minimum term.
You do. The site and brand are yours as soon as your first month is paid, whether you stay or leave. If you leave, you get a free month of help moving them.
Yes. After your first month, you can downgrade to Maintain anytime. It’s $500 a month instead of the full plan: we keep everything running, fix anything that breaks, email you the monthly report and keep the AI receptionist answering for up to 500 minutes a month. New content, SEO and AEO work and site changes stop, and any changes are quoted separately.
Yes. The full plan includes up to 1,500 receptionist minutes a month, and Maintain includes up to 500. Minutes above that are billed at our cost, with no markup, and you can see your usage in the monthly report.
We record the first measurable source of each call, form and chat our tools can see. Each month, your team confirms which inquiries became clients and what has been collected. You can use a matter or contact ID instead of case details.
Established consumer-facing firms, usually with 2 to 15 attorneys, real search demand in their market, reliable intake and room for more matters. We don’t sell the website, SEO or receptionist on their own.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
Use the form, or call the consult line and our AI assistant takes the details.
We look at search demand in your market, your intake and your current site.
If it’s a fit, William gets back to you. There’s no public calendar.