Law firm AEO: answer engine optimization for lawyers
When a client asks Google or an AI assistant for a lawyer, we work to make your firm one it can find, understand and name. It's built into the Charter Offer, and nothing's due until you approve the design.
Founder-led by William Schneider · Built CompeteScan, an AI-visibility tracker · Part of the $5,000 Charter Offer
Answer engine optimization (AEO) makes your law firm's pages easy for Google and AI assistants to read, quote and name. XYR Partners builds it into your site with answer-first pages and consistent firm facts, then checks ChatGPT, Gemini and Perplexity every month. It's part of the $5,000 Charter Offer, and nobody can promise placement.
AEO is one part of the Charter Offer, our single monthly offer for law firms. It isn’t sold on its own.
Some searches now end with an answer, not a list of links
Google shows AI answers on some results pages, and many people ask ChatGPT, Gemini or Perplexity for a lawyer. If your pages are vague, or your firm’s details disagree from one place to the next, those tools have little to quote and no reason to name you.
What keeps a good law firm out of the answer
- Pages that bury the answer. The point of the page sits under three paragraphs of introduction, so nothing is easy to lift.
- Firm facts that don’t match. Your name, phone number and practice areas read one way on your site and another on your Google Business Profile and in directories.
- Crawlers shut out by accident. A setting meant to block one bot can keep a search assistant away too. Our guide to getting your law firm recommended by ChatGPT explains how each company’s crawler works.
- No way to tell if it’s working. Without regular checks, you can’t see which questions name your firm and which name a competitor.
What we build into your site and your month
The six parts of the AEO work
- Answer-first pages. Each page opens with a short, direct answer to the question a client asked, then goes deeper. That is the shape both Google and AI assistants quote.
- Structured data that matches the page. The code that describes your firm, services and FAQs is built from the same text your visitors read, so the two never disagree.
- A site every crawler can read. Technical SEO and AEO are built into the foundation before launch, and we check crawler access so you aren’t turning assistants away without knowing it.
- One set of firm facts. Name, phone number, practice areas and profile details are stated the same way everywhere we control.
- Reviews and your Google Business Profile. We review your profile and set up a workflow to help you get reviews, because assistants and maps both lean on them.
- A monthly check of the answers. We watch whether ChatGPT, Gemini and Perplexity name your firm when someone asks for a lawyer in your practice and city, and we start with a baseline against the firms you compete with.
What Google itself says
Why AEO is mostly SEO done carefully
Google’s own guidance on AI features and your website says nothing special is required to appear in them. A page has to be indexed and eligible to show in Google Search with a snippet. So most AEO is ordinary good SEO, plus clear answers and accurate facts, which is why we run both from one plan. Read how we handle law firm SEO.
Check where you stand today
You can test your firm yourself with our free AI visibility audit. It writes the questions a client in your city might ask, and you run them in ChatGPT, Gemini and Perplexity.
What we won’t promise
We won’t promise a mention, a ranking or a number of leads. Google and the AI companies control what they show. We promise the work, the monthly check and a report that says plainly what changed.
Who this fits, and who it doesn’t
It fits established law firms where clients actively search for the work, and where someone can approve pages and answer inquiries quickly. It isn’t a fit if you want only AEO, want placement guaranteed, or can’t take on more matters. We’ll tell you on the first call.
AEO is included in the Charter Offer
One price covers AEO, SEO, content, your website, the AI receptionist and reporting.
XYR Partners Charter Offer
$5,000 a month
Website, search, AI visibility, content, AI receptionist and reporting. Ad spend isn’t included.
Request a consult- No deposit, design fee or build fee
- No minimum term: cancel anytime
- Unlimited revision requests
- Uncapped calls with William
- AI receptionist up to 1,500 minutes a month
- One firm per practice area per city
Approve the design before you pay
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
No minimum term. Stay because it works.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
After your first paid month, you can downgrade to Maintain at $500 a month: hosting, security, fixes, the monthly report and up to 500 receptionist minutes. See everything in the Charter Offer.
The rest of the offer
AEO works best next to the other parts: search engine optimization, content marketing, the AI receptionist and web development. For the whole picture, read our guide to marketing for law firms.
Questions firms ask first
What is answer engine optimization?
Answer engine optimization, or AEO, is the work of making your pages easy for Google's AI features and assistants like ChatGPT, Gemini and Perplexity to read, quote and recommend. It covers how each page answers a question, how your firm's facts are stated and how your site is built.
How is AEO different from SEO?
SEO helps your pages rank in search results. AEO helps those same pages get quoted or named when a person gets an answer instead of a list. They share one foundation, so we do them together and don't sell either on its own.
Can you guarantee my firm will be named by ChatGPT or Google's AI answers?
No. Google and the AI companies decide what they show, and nobody can honestly promise a mention. We do the work that makes your firm easy to find and understand, then check every month whether you're being named and what to fix.
Can I buy AEO without the rest of the Charter Offer?
No. AEO is one part of a single offer that also covers your website, search, content, AI receptionist and reporting. The parts work better together, so we don't sell them separately.
How will I know whether it's working?
Your monthly report covers search, AI visibility, backlinks and the queries people used, and the Source-to-Inquiry Report shows where each inquiry started. If an AI assistant sends you a visitor we can measure, it shows up there.
Find out whether AI assistants name your firm.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
- 1Send a request or call
Use the form, or call the consult line and our AI assistant takes the details.
- 2We review the fit
We look at search demand in your market, your intake and your current site.
- 3William follows up
If it’s a fit, William gets back to you. There’s no public calendar.