Law firm SEO that's tracked to the signed client
We fix what holds your site back, publish four researched pages a month and report which searches brought real inquiries. SEO is one part of the Charter Offer, and nothing's due until you approve the design.
Founder-led by William Schneider · Web development since 2016 · Part of the $5,000 Charter Offer
Law firm SEO makes your site easy for search engines to crawl, understand and trust, so it appears when clients search for your practice. XYR Partners does the technical work, publishes four researched pages a month, reviews your Google Business Profile and reports which searches led to inquiries. It's part of the $5,000 Charter Offer.
SEO is one part of the Charter Offer, our single monthly offer for law firms. It isn’t sold on its own.
Good SEO ends at a signed client, not a ranking
Most SEO reports stop at traffic and positions. We follow the search to the inquiry, then to the outcome your team confirms, so you can judge the work by clients and not by clicks.
What the search work covers
- A technical foundation. Before launch, we build technical SEO into the new site so search engines can crawl and read every page.
- Your existing pages, kept and improved. Every page that already gets traffic moves to the new site, keeping its address or getting a proper redirect, so the search value it earned carries over.
- Four researched pages a month. We research what your future clients search, draft each page and send it to you. Nothing goes live until you approve it. See content marketing.
- Your Google Business Profile. We review it and set up a workflow that helps you ask clients for reviews.
- Backlink work. We pursue relevant links through several strategies, aimed at earning them.
- Conversion fixes. Small changes where the path from a search to a call is leaking.
- Competitor checks. We start with a baseline against the firms you compete with and keep watching it.
Why we protect the pages you already have
A redesign can wipe out the search value your old pages built up. That’s why the move keeps your addresses or redirects them, and why we look at which pages bring traffic before we change anything.
How you see it in the report
What the monthly report shows about search
Each month you get a report on search, AI visibility, backlinks and the queries people used, plus the Source-to-Inquiry Report. It lists where each call, form and chat started, and what your team confirms it became. It separates the first source we saw, the outcome you confirm and the fees you say were collected, so nobody takes credit for a case search didn’t bring in.
What we won’t promise
We won’t promise a ranking, a lead count or a return. Search results change, and anyone who guarantees them is guessing. We promise the work, the tracking and a report that says plainly what happened.
Who this fits, and who it doesn’t
It fits established firms with real search demand in their market, reliable intake and room for more matters. It doesn’t fit if you want only SEO, if your market has too little demand, or if you expect guaranteed results. We’ll say so on the first call.
SEO is included in the Charter Offer
One price covers SEO, AEO, content, your website, the AI receptionist and reporting.
XYR Partners Charter Offer
$5,000 a month
Website, search, AI visibility, content, AI receptionist and reporting. Ad spend isn’t included.
Request a consult- No deposit, design fee or build fee
- No minimum term: cancel anytime
- Unlimited revision requests
- Uncapped calls with William
- AI receptionist up to 1,500 minutes a month
- One firm per practice area per city
Approve the design before you pay
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
No minimum term. Stay because it works.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
After your first paid month, you can downgrade to Maintain at $500 a month: hosting, security, fixes, the monthly report and up to 500 receptionist minutes. See everything in the Charter Offer.
The rest of the offer
SEO works best next to the other parts: answer engine optimization, content marketing, the AI receptionist and web development. For the wider plan, read our guide to marketing for law firms, or run the free law firm SEO audit on your own site.
Questions firms ask first
How long does law firm SEO take to work?
It depends on your practice area, your city and how strong your competitors are, so we don't promise a timeline. The site launches at the end of your first paid month, new pages start in month two, and your monthly report shows what moved and what we're changing.
Do you guarantee rankings or leads?
No. Search engines decide where pages appear, and nobody can honestly promise rankings, a lead count or signed cases. What we guarantee is the risk. You don't pay until you approve the design, and there's no minimum term.
Do you do local SEO for lawyers?
Yes, as part of the same plan. We review your Google Business Profile and set up a workflow that helps you get reviews, and we build pages for the case types you take in the places you really serve.
Can I hire you for SEO only?
No. SEO is one part of a single offer that also covers your website, AI visibility, content, AI receptionist and reporting. They work better together, so we don't sell them separately.
What if there's not enough search demand for my practice area?
Then we'll tell you on the first call. Too little demand in your market is one of the reasons we turn firms down, because the work can't pay for itself there.
See if your market has room for your firm.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
- 1Send a request or call
Use the form, or call the consult line and our AI assistant takes the details.
- 2We review the fit
We look at search demand in your market, your intake and your current site.
- 3William follows up
If it’s a fit, William gets back to you. There’s no public calendar.