Criminal defense attorney marketing for calls that can't wait
When someone's just been arrested, they want a lawyer who picks up and sounds like they know what they're doing. We make sure that's your firm, from the search result to the answered call.
$5,000 a month · No minimum term · One criminal defense firm per city
Criminal defense attorney marketing gets your firm found, and called, by people who need a lawyer now. XYR Partners builds pages for the charges you take, including DUI, runs search and AI visibility, answers missed calls with an AI receptionist under rules you approve and reports which calls became retained clients. It's $5,000 a month.
We work with criminal defense and DUI firms in all 50 states, and take one per city.
The demand is urgent, and expensive to buy
“Dui lawyer near me” gets 60,500 searches a month in the US, and advertisers pay about $61.61 for each click, which is why being found without paying for every visit matters so much in defense.
What defense clients search
Google search volumes in the US, measured on 30 September 2026. They show how big the demand is, not how much of it your firm will get.
| Search | Searches a month |
|---|---|
| criminal defense lawyer near me | 90,500 |
| dui lawyer near me | 60,500 |
| dui attorney | 33,100 |
How we set it up for a defense firm
Speed comes first: a fast page, a clear phone number and a call that gets answered.
Pages by charge, answered calls and a profile that’s ready
- Pages for the charges you take. DUI, drug charges, assault and other offenses each get a page that tells the reader what happens next and how to reach you, written in plain language for someone under stress.
- Missed calls answered. The AI receptionist can answer missed calls, including after hours, under rules your firm approves, with up to 1,500 minutes a month included. It never gives legal advice.
- A fast, mobile-first site. The phone number and the consult path sit at the top of every page, on every screen size.
- A Google Business Profile that’s complete. We review your profile and set up a review workflow, since “near me” searches lean on both.
- AI answers, tracked. We watch whether ChatGPT, Gemini and Perplexity name your firm when someone asks for a defense or DUI lawyer, and fix what keeps you out. Our guide to being recommended by AI assistants covers the steps.
The Charter Offer for defense firms
One price, the same for every practice area. What changes is how it's set up for your clients.
XYR Partners Charter Offer
$5,000 a month
Website, search, AI visibility, content, AI receptionist and reporting. Ad spend isn’t included.
Request a consult- No deposit, design fee or build fee
- No minimum term: cancel anytime
- Unlimited revision requests
- Uncapped calls with William
- AI receptionist up to 1,500 minutes a month
- One firm per practice area per city
Approve the design before you pay
We design your new site first. Your first invoice isn’t due until you approve that design in writing. Ask for as many revisions as you need. If we can’t reach a design you approve, you walk away owing nothing.
No minimum term. Stay because it works.
After you approve the design, it’s month to month and you can cancel anytime. The site and brand are yours as soon as your first month is paid, and if you leave we give you a free month of help moving them.
After your first paid month, you can downgrade to Maintain at $500 a month: hosting, security, fixes, the monthly report and up to 500 receptionist minutes. See everything in the Charter Offer.
What the report tracks for a defense firm
Each month you’ll see calls answered, consults held and clients retained, each tied to the first measurable source.
Why we start the count at the call
In defense, the first call often decides who gets hired. The Source-to-Inquiry Report keeps the first source our tracking saw attached to each inquiry, and your team confirms what it became, so you can see which pages and sources bring retained clients rather than just clicks.
What we won’t do
We won’t give legal advice, publish anything your attorneys haven’t approved, or promise outcomes for anyone’s case.
Want a quick read on your current site first? The free law firm SEO audit checks the basics, including whether your phone number is tap-to-call.
Questions firms ask first
Can the AI receptionist answer calls after hours?
Yes. It can answer missed calls, including after hours, under rules your firm approves. You decide what it says, what it asks and when it hands off. It never gives legal advice.
Do you build separate pages for DUI and other charges?
Yes, for the charges your firm takes. DUI, drug charges and other offenses each get a page written for the person facing them. If you don't take a type of case, we won't write a page that brings you those calls.
Why not just run more Google Ads?
You can, and some firms should. But clicks on "dui lawyer near me" cost advertisers about $61.61 each, so being found organically and named in AI answers makes every month cheaper. The Charter Offer doesn't include ad management.
How do you report results for a defense firm?
Each month you'll see calls answered, consults held and clients retained, tied to the first source our tracking saw. Your team confirms each outcome, and you can use a matter ID instead of client details.
What if another defense firm in my city already works with you?
Then we can't take you on while that engagement runs. We take one firm per practice area per city, and we'll tell you on the first call.
See if your city is open for a defense firm.
Tell us a little about your firm, or call the consult line. William follows up personally if it’s a match.
- 1Send a request or call
Use the form, or call the consult line and our AI assistant takes the details.
- 2We review the fit
We look at search demand in your market, your intake and your current site.
- 3William follows up
If it’s a fit, William gets back to you. There’s no public calendar.